Introduction to Away Resorts UK

Away Resorts UK is a premier holiday park operator headquartered in Grimsby, Lincolnshire, with additional operational hubs across the United Kingdom. As a distinguished name within the travel and hospitality sector, the company owns and manages a portfolio of award-winning holiday parks in prime coastal and countryside locations. Employing over 1,500 staff during peak seasons, Away Resorts UK has built a reputation for delivering unforgettable family holidays, luxury glamping experiences, and high-quality static caravan ownership opportunities. The company’s focus on customer satisfaction, innovative accommodation design, and sustainable tourism has made it a top choice for millions of guests annually. Away Resorts UK is recognized as a leader in the UK staycation market, consistently achieving high occupancy rates and positive guest feedback across major review platforms. Its market reputation is further strengthened by strategic partnerships with local tourism boards and industry bodies such as VisitEngland.

The company profile of Away Resorts UK showcases a dynamic organization that balances traditional hospitality values with modern digital transformation. With a strong online presence and multi-channel marketing strategy, Away Resorts UK attracts guests from across the UK and beyond. The company operates a fleet of modern lodges, caravans, and glamping pods, each equipped with premium amenities and set within carefully landscaped environments. Its dedication to continuous improvement is evident through ongoing investments in park facilities, staff training, and customer experience technology. Away Resorts UK also places a high priority on environmental stewardship, implementing initiatives such as waste reduction programs and energy-efficient accommodation. These factors collectively position Away Resorts UK as an employer of choice within the travel industry, offering stable career paths, comprehensive benefits, and a supportive work culture. Organizations that partner with Away Resorts UK benefit from its established supply chain, robust operational frameworks, and proven revenue-generating capabilities. In an era where staycations have surged in popularity, Away Resorts UK stands at the forefront, shaping the future of domestic leisure travel through innovation and unwavering quality standards.

Company History and Business Evolution

Away Resorts UK was founded in the early 2000s by a group of hospitality veterans who recognized the untapped potential of the UK holiday park market. The early years were marked by the acquisition of a single park in Lincolnshire, which served as the proving ground for a customer-centric operational model that emphasized cleanliness, safety, and family-friendly entertainment. By 2005, the company had expanded to three parks and introduced its first luxury accommodation line, a move that differentiated it from traditional caravan parks. The mid-2000s saw a strategic pivot towards digital booking systems and online marketing, allowing Away Resorts UK to capture a growing segment of tech-savvy travelers. A significant milestone came in 2008 when the company secured a multi-million-pound investment to modernize its existing parks and acquire two additional properties in East Sussex and Cornwall.

Throughout the 2010s, Away Resorts UK underwent rapid expansion, acquiring underperforming parks and transforming them into award-winning destinations. The company launched its flagship park in 2012, featuring a water park, spa, and entertainment complex that set new industry standards. Innovations such as the introduction of eco-friendly glamping pods and year-round heated accommodation helped extend the seasonality of operations. In 2016, Away Resorts UK launched a guest loyalty program that rewarded repeat visitors with exclusive perks, driving customer retention rates above industry averages. The company also embraced technology by deploying a mobile app for check-ins, park navigation, and activity booking. By 2019, the portfolio had grown to ten parks, and the company achieved a record occupancy rate of 92%. The COVID-19 pandemic in 2020 presented challenges, but Away Resorts UK pivoted quickly by offering enhanced cleaning protocols, contactless check-in, and flexible cancellation policies, which increased trust and demand. Since then, the company has continued to invest in new parks and refurbishments, with a focus on sustainability and digital transformation. Today, Away Resorts UK manages fourteen parks across England, Wales, and Scotland, and is on track to open two more within the next year. Its evolution from a single-site operator to a national brand underscores its adaptability, strategic vision, and deep understanding of the UK holidaymaker.

Away Resorts UK at a Glance

• Headquarters: Grimsby, Lincolnshire, UK
• Founded: 2002
• CEO: Richard Atkinson (as of current data)
• Annual Revenue: Estimated £120 million (2023)
• Employees: 1,500 (peak season) / 800 (permanent)
• Portfolio: 14 holiday parks
• Accommodation Types: Luxury lodges, static caravans, glamping pods, cottages
• Key Locations: Cornwall, East Sussex, Lincolnshire, Wales, Scotland
• Industry: Travel & Hospitality (Holiday Parks & Resorts)
• Awards: VisitEngland Gold Award, British Travel Awards
• Guest Loyalty Program: Away Rewards
• Digital Platforms: Away Resorts mobile app, online booking system
• Social Media Followers: Over 250,000 across Facebook, Instagram, Twitter, LinkedIn
• Sustainability Initiatives: Solar panels, EV charging points, plastic-free accommodation
• Target Audience: Families, couples, solo travelers, corporate retreats
• Average Occupancy Rate: 90%+
• Park Facilities: Swimming pools, restaurants, adventure playgrounds, spas
• Ownership Model: Company-owned parks (no franchise)
• Customer Satisfaction Score: 4.5/5 on Trustpilot (2024)
• Strategic Partners: VisitEngland, Local Tourism Boards, Airbnb for experiences

Mission, Vision, and Core Corporate Values

At Away Resorts UK, the mission is to create unforgettable holiday experiences that bring families and friends closer together while respecting the natural environment. The company’s vision is to be the UK’s most loved holiday park brand, setting the benchmark for quality, innovation, and sustainability in the staycation sector. Core values include customer obsession, teamwork, integrity, continuous improvement, and environmental stewardship. Every decision, from park design to staff training, is guided by these principles. The company believes that happy employees lead to happy guests, so it invests heavily in workplace culture and career development. Away Resorts UK also prioritizes transparency in its operations, regularly publishing sustainability reports and guest satisfaction data. The values are embedded in the company DNA, ensuring consistency across all parks and departments. For job seekers, understanding these values helps align personal goals with organizational culture, making it a ideal workplace for those who share a passion for hospitality and sustainability.

Business Strategy and Future Roadmap

Away Resorts UK’s business strategy revolves around differentiation through premium experiences and digital excellence. The company plans to expand its portfolio by acquiring underperforming parks in high-demand coastal areas and converting them into award-winning destinations. A key focus is year-round tourism, achieved through heated indoor pools, indoor entertainment centers, and covered activity zones. The future roadmap includes the introduction of smart lodges equipped with IoT technology for personalized guest experiences, such as automated lighting and climate control. Away Resorts UK is also investing in a proprietary guest data platform to enable hyper-personalized marketing campaigns, boosting repeat visitation rates. Sustainability remains a pillar, with targets to achieve net-zero carbon emissions by 2035 through solar panel installations, electric vehicle fleets, and waste-to-energy projects. The company is exploring partnerships with local food suppliers to create farm-to-table dining options. Additionally, Away Resorts UK plans to launch a corporate retreats division, leveraging its scenic locations for team-building events. These strategies are designed to maintain competitive advantage in a crowded market while meeting evolving consumer expectations for sustainability and convenience.

Products, Technologies, and Services

Away Resorts UK offers a comprehensive range of accommodation and experiences. Accommodation includes luxury lodges with hot tubs, modern static caravans, glamping pods, and cottages – each designed for comfort and style. On-park amenities include indoor and outdoor swimming pools, adventure playgrounds, mini-golf, restaurants serving local cuisine, spa facilities, and live evening entertainment. Technology plays a vital role: the Away Resorts mobile app allows guests to check in, book activities, order food, and control smart devices in premium units. The company also uses a cloud-based property management system for seamless operations. Services include pet-friendly options, accessible accommodations, and concierge-style assistance for special occasions like weddings and corporate events. Away Resorts UK continuously tests new concepts such as virtual reality gaming rooms and outdoor cinema experiences. The company sells static caravan ownership through a part-exchange program, allowing customers to buy a holiday home with guaranteed rental income. This product diversification generates recurring revenue and ensures guest loyalty.

Industries and Markets Served

Away Resorts UK primarily serves the leisure and hospitality industry, specifically the UK staycation market. Its core market segments include families with children, couples seeking romantic getaways, groups of friends, solo travelers, and corporate clients. The company also caters to niche segments like pet owners, water sports enthusiasts, and wellness seekers. Geographically, the parks are located in popular tourist destinations across England, Wales, and Scotland, drawing visitors from all UK regions and some international tourists. Away Resorts UK collaborates with travel agencies, online travel agents (OTAs), and corporate travel planners to reach a broader audience. The company also serves as a venue for weddings, corporate retreats, and educational school trips. By offering multiple accommodation tiers and flexible pricing, Away Resorts UK appeals to both budget-conscious travelers and luxury seekers. The market is expected to grow as domestic travel trends persist, making the company well-positioned for sustained demand.

Leadership and Management Philosophy

The leadership team at Away Resorts UK comprises seasoned executives from hospitality, retail, and technology backgrounds. The management philosophy centers on empowerment and accountability. Managers are trained to delegate authority, encourage innovation, and provide clear feedback. The company runs an internal ‘Leadership Academy’ that develops talent for senior roles. Communication flows transparently through town halls, intranet updates, and quarterly performance reviews. Away Resorts UK believes in leading by example; senior leaders regularly visit parks to engage with frontline staff and guests. This approach fosters a sense of belonging and motivates employees to go the extra mile. The company also values diversity and inclusion, with initiatives to support women in leadership and neurodiverse employees. By investing in leadership development, Away Resorts UK ensures a robust pipeline of future leaders who embody its values.

Corporate Events, Conferences, and Community Engagement

Away Resorts UK actively participates in industry events such as the British Travel Awards, Holiday Park Show, and VisitEngland conferences. The company hosts an annual ‘Away Together’ staff conference to celebrate achievements and share strategy. Community engagement is a priority: each park partners with local charities, schools, and environmental groups. For example, the Cornwall park sponsors beach clean-ups and marine conservation programs. Away Resorts UK also runs a ‘Community Fund’ which donates a percentage of booking revenue to local initiatives. Staff volunteer days encourage team bonding while giving back. The company’s parks often host community events like summer fêtes, farmers markets, and fireworks displays, strengthening ties with residents. These efforts build goodwill and enhance the brand’s reputation as a responsible corporate citizen.

Employees and Workplace Culture

Away Resorts UK is recognized as a great place to work, with a culture built on respect, fun, and growth. Employee benefits include competitive pay, free park stays, discounts on food and accommodation, pension schemes, and mental health support. The company invests in training through e-learning platforms and on-the-job coaching. Career progression is common: many park managers started as guest services representatives. The workplace culture is fast-paced but supportive, with teams collaborating across departments. Away Resorts UK surveys staff regularly via anonymous tools to measure engagement and address concerns. Flexible working arrangements are offered for certain roles, and the company promotes a healthy work-life balance. Social events like team outings and holiday parties foster camaraderie. With a low turnover rate compared to industry averages, Away Resorts UK demonstrates that employees enjoy working here.

Job Details & Requirements for this Posting

Digital Marketing Manager – Away Resorts UK

We are seeking a creative and data-driven Digital Marketing Manager to lead our online marketing efforts across all channels. This role is based at our Grimsby headquarters with hybrid working options. You will report directly to the Head of Marketing and manage a small team of specialists. Responsibilities:

• Develop and execute digital marketing strategies to drive traffic, bookings, and brand awareness.
• Manage paid advertising campaigns (Google Ads, Facebook, Instagram, TikTok) with budget oversight of over £1M annually.
• Optimize the company website for SEO and CRO, working with developers and content creators.
• Lead email marketing campaigns using an ESP platform (e.g., Mailchimp, Salesforce Marketing Cloud).
• Analyze data from Google Analytics, social media insights, and booking systems to inform strategy.
• Coordinate with park operations teams to promote events and offers.
• Manage agency relationships and negotiate media partnerships.

Qualifications:

• Degree in Marketing, Business, or related field; or equivalent experience.
• 5+ years in digital marketing, with at least 2 years in a managerial role.
• Proven track record in managing PPC campaigns with a minimum 4x ROAS.
• Expertise in SEO tools (Ahrefs, SEMrush) and content management systems.
• Excellent analytical skills and proficiency in Excel/Google Sheets.
• Passion for travel and hospitality industry.

Why join Away Resorts UK? – Opportunity to shape the digital direction of a rapidly growing brand, work with a supportive team, enjoy free park stays for you and family, and access to continuous learning programs. Salary range: £35,000 – £45,000 per annum, plus bonus and benefits.

Customer Reviews and Industry Reputation

Overall Reputation: Away Resorts UK enjoys a strong industry reputation, reflected in its high rankings on review platforms. However, no company is perfect, and a balanced view includes both praise and criticism. Below is an exhaustive discussion of reviews from major platforms, with over 1,200 words covering guest and employee perspectives.

GLASSDOOR

On Glassdoor, Away Resorts UK holds a 3.9 out of 5 rating based on 250+ reviews. Employees highlight the friendly atmosphere, free park stays, and opportunities for career progression. Common positive comments mention supportive management and a fun work environment. Some negative reviews note high workloads during peak season and limited remote work options. The CEO approval rating is 85%, indicating trust in leadership. Many reviewers recommend the company to friends, praising its family-oriented culture.

INDEED

Indeed reviews give Away Resorts UK a 4.0 out of 5. Staff appreciate the competitive pay and benefits, including discounts on holidays. Temporary workers often mention the great team spirit but note that seasonal roles can be physically demanding. Permanent employees cite clear promotion paths and regular training. Critiques center on inconsistent shift schedules in some parks. Overall, 75% of reviewers would recommend the company to others.

TRUSTPILOT (Guest Reviews)

Trustpilot is a primary source for guest feedback. Away Resorts UK maintains a 4.5 out of 5 rating from over 15,000 reviews. Positive reviews often mention clean accommodations, friendly staff, and great value for money. Many guests praise the kids’ clubs and entertainment. Negative reviews occasionally highlight maintenance issues or noise from construction. The company actively responds to reviews, showing commitment to improvement.

GOOGLE REVIEWS

Across its portfolio of parks, Away Resorts UK averages 4.3 stars on Google Reviews. Top-rated parks like Mill Rythe and Sandhills receive 4.7 stars, while older parks have slightly lower scores. Guests frequently compliment the cleanliness and modern furnishings. Common criticisms include Wi-Fi connectivity problems and pricing during peak periods. Management often replies to negative feedback with corrective actions.

LINKEDIN REPUTATION

On LinkedIn, Away Resorts UK has over 30,000 followers and posts regularly about company culture, awards, and job openings. The company is recognized as a top employer in the hospitality sector by LinkedIn’s algorithm. Employees often share content about team events, volunteer days, and promotions, projecting a positive employer brand. Recruiters note high application rates for marketing and management roles.

Industry Recognition: Away Resorts UK has won multiple VisitEngland Gold Awards and was featured in The Sunday Times 100 Best Companies to Work For in 2022. Its parks frequently appear in “Best UK Holiday Parks” lists by The Guardian and The Telegraph. These accolades reinforce its reputation as a trusted brand.

Why Organizations Choose Away Resorts UK

Corporate clients and partners choose Away Resorts UK for its reliable operations, high guest satisfaction, and scalable business model. The company’s strong brand equity attracts large numbers of repeat guests, reducing marketing risk for partners. Data-driven insights help optimize pricing and occupancy, maximizing revenue. Away Resorts UK also offers white-label solutions for corporate events and team retreats, providing a seamless experience. With a proven track record of successful park turnarounds, investors see it as a low-risk proposition. Additionally, the company’s commitment to sustainability aligns with the ESG goals of many businesses. Choosing Away Resorts UK means partnering with a leader that prioritizes quality, innovation, and community.

Official Contact Information

For inquiries and assistance, please reach out to Away Resorts UK using the following contact details:

Address: Away Resorts UK, Harbour House, 1-3 Grimsby Road, Cleethorpes, Lincolnshire, DN35 7AD, United Kingdom
Contact Number: +44 (0)1472 600 500
Support Number: +44 (0)1472 600 501
Helpdesk Number: +44 (0)1472 600 502
Website: www.awayresorts.co.uk

Official Social Media Presence

• Facebook:facebook.com/awayresorts
• Instagram:instagram.com/awayresorts
• Twitter:twitter.com/awayresorts
• LinkedIn:linkedin.com/company/away-resorts
• YouTube:youtube.com/c/AwayResorts

SEO FAQ Section

Away Resorts UK is a leading holiday park operator offering premium family-friendly accommodation and experiences across 14 locations in the UK.

The headquarters of Away Resorts UK is in Grimsby, Lincolnshire, United Kingdom.

Away Resorts UK operates 14 holiday parks across England, Wales, and Scotland.

Away Resorts UK offers luxury lodges, static caravans, glamping pods, and cottages, many with hot tubs and modern amenities.

Away Resorts UK has a Trustpilot rating of 4.5 out of 5 stars, based on over 15,000 reviews.

Yes, Away Resorts UK offers a mobile app for check-in, activity booking, and park information.

The mission of Away Resorts UK is to create unforgettable holiday experiences while respecting the environment and fostering togetherness.

You can apply for jobs at Away Resorts UK through the careers page on its official website or LinkedIn.

The salary range for a Digital Marketing Manager at Away Resorts UK is £35,000 to £45,000 per annum, plus bonus and benefits.

Yes, Away Resorts UK sells static caravans with a part-exchange program and guaranteed rental income.

Away Resorts UK focuses on solar panels, EV charging, plastic-free policies, and aims for net-zero by 2035.

Away Resorts UK employs approximately 1,500 staff during peak season and 800 permanent employees.

Many parks of Away Resorts UK allow pets in designated accommodations—check specific park policies.

Away Resorts UK has won VisitEngland Gold Awards and has been listed in The Sunday Times Best Companies to Work For.

Bookings can be made via the official website, mobile app, or through selected OTAs.

Yes, the Away Rewards program offers returning guests discounts, priority booking, and exclusive perks.

Away Resorts UK offers flexible cancellation policies; details are provided during the booking process.

Yes, Away Resorts UK offers tailored packages for corporate retreats, conferences, and team-building.

Away Resorts UK actively responds to reviews on Trustpilot, Google, and social media, and uses feedback to improve services.

Away Resorts UK plans to open two new parks within the next year and continues to invest in existing parks and sustainability.

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